MillerKnoll

Our partnership with MillerKnoll started with their need to support their dealers increase sales of their furniture. The dealers were tasked and encouraged to hold ‘dealer events’ where local developers, construction firms and architects would be invited to discuss large procurement and purchasing deals.

As each event would be held in different locations, appealing to different sectors and requirements, Millerknoll asked us to create a way of branding a space (whether a showroom or church) that was impactful and aligned with the quality of the high-end furniture. In addition to this, every event needed way finders to guide people through the space to specific areas to discuss their requirements with the MillerKnoll team.

The next consideration was logistical, as elements had to be lightweight to minimise travel costs throughout the UK and Europe, quick to install due to event timings, storable, reusable to minimise wastage and maximise usage.

The result was simple but fiendishly clever, with Brief2Build creating the solution, building the displays, printing the 100% recyclable fabric graphics, managing installation, dismantle, logistics and storing the assets in its warehouse. What also stands out for this project is that zero waste is created at each event as everything is reusable or totally recyclable.

If you would like to speak to us about your event programme and how we could support you, please contact us at [email protected]

“I have worked directly with the team on UK and international exhibitions for over 10 years. The type of events we worked on together ranges dramatically in size, scale and location, but no matter the scenario, the team has always provided a cost-effective, professional-looking and easy-tomanage solution.

The company operates with true integrity who have always looked after my projects, ensuring the event goes smoothly from conception to delivery and beyond.

A trusted partner who never disappoints. One of the team’s greatest strengths is that they really listen to the requirements of each project and work together with you to come up with the best solution.

I would highly recommend the team to any company that wants to make an impact with their event. You won’t be disappointed!”

International Marketing Director, MillerKnoll

Hitachi

Hitachi is one of Brief2Build’s first clients, supporting them at ASHG and ACMG, which rotated location across the USA, including Los Angeles, San Diego, Houston, Salt Lake City and Washington DC.

We were provided a full service to Hitachi which included design, build, organiser liaison, show services, transport, handling, logistics, drayage, installation, AV, furniture, flooring, product display development.

Brief2Build, a UK based company was chosen by a USA based client to manage the entire project at shows in the USA for a very simple reason: We provide exceptional customer service, professional expertise, a ‘safe pair of hands’, maintain a stress-free experience and are more competitive than contractors based in the USA.

In 2023 and 2024 Hitachi then wanted to part brand the booth with their partner Nabsys hence the new graphic layer.

If you would like to speak to us exhibiting in the North America and how we could support you, please contact us at [email protected]

“The team make our lives so easy, we can focus on the exhibiting side of things knowing we don’t have to worry because they always deliver and come through for us”

Director of Commercial Operations, Hitachi